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| Author: | Kotler, P. Simon-Miller, F. L. |
| Title: | Marketing et consommation : a la recherche de l'acheteur perdu. |
| Journal: | Revue Francaise du Marketing
1984 : NOV-DEC, 100, p. 11-21 |
| Index terms: | MARKETING MIX CONSUMER BEHAVIOUR SOCIAL CHANGE PRODUCT POLICY MARKET SHARE |
| Language: | fre |
| Abstract: |
SCIMA