search query: @author Kotler, P. / total: 23
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| Author: | Jatusripitak, S. Fahey, L. Kotler, P. |
| Title: | Strategic global marketing : lessons from the Japanese. |
| Journal: | Columbia Journal of World Business
1985 : SPRING, VOL. 20:1, p. 47-53 |
| Index terms: | INTERNATIONAL MARKETING JAPAN STRATEGIC PLANNING |
| Language: | eng |
| Abstract: |
SCIMA