search query: @author Kotler, P. / total: 23
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| Author: | Kotler, P. |
| Title: | Strategies for introducing marketing into nonprofit organizations. |
| Journal: | Journal of Marketing
1979 : JAN, VOL. 43:1, p. 37-44 |
| Index terms: | SOCIAL MARKETING NON-PROFIT ORGANIZATIONS |
| Language: | eng |
| Abstract: |
SCIMA