search query: @author DeSarbo, W. S. / total: 23
reference: 21 / 23
Author: | Caroll, J. D. Green, P. E. DeSarbo, W. S. |
Title: | Optimizing the allocation of a fixed resource: a simple model and its experimental test. |
Journal: | Journal of Marketing
1979 : JAN, VOL. 43:1, p. 51-75 |
Index terms: | RESOURCE ALLOCATION SALES MANAGEMENT MODELS |
Language: | eng |
Abstract: |
SCIMA