search query: @author DeSarbo, W. S. / total: 23
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| Author: | Caroll, J. D. Green, P. E. DeSarbo, W. S. |
| Title: | Optimizing the allocation of a fixed resource: a simple model and its experimental test. |
| Journal: | Journal of Marketing
1979 : JAN, VOL. 43:1, p. 51-75 |
| Index terms: | RESOURCE ALLOCATION SALES MANAGEMENT MODELS |
| Language: | eng |
| Abstract: |
SCIMA