search query: @author Kotler, P. / total: 23
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Author: | Kotler, P. |
Title: | Megamarketing. |
Journal: | Harvard Business Review
1986 : MAR-APR, VOL. 64:2, p. 117-124 |
Index terms: | MARKETING INTERNATIONAL TRADE COST EFFECTIVENESS STRATEGIC MANAGEMENT |
Language: | eng |
Abstract: |
SCIMA