search query: @author DeSarbo, W. S. / total: 23
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| Author: | DeSarbo, W. S. Green, P. E. Carroll, J. D. |
| Title: | An alternating least-squares procedure for estimating missing preference data in product-concept testing. |
| Journal: | Decision Sciences
1986 : SPRING, VOL. 17:2, p. 163-185 |
| Index terms: | MARKETING RESEARCH PRODUCT DESIGN STATISTICAL METHODS QUANTITATIVE TECHNIQUES ESTIMATING |
| Language: | eng |
| Abstract: |
SCIMA