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| Author: | Degon, R. |
| Title: | Semiologie, image et publicite. |
| Journal: | Revue Francaise du Marketing
1986 : AUG-OCT, 109, p. 109-129 |
| Index terms: | ADVERTISING RESEARCH SEMIOLOGY PRODUCT IMAGE BRAND NAMES |
| Language: | fre |
| Abstract: |
SCIMA