search query: @author Kotler, P. / total: 23
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| Author: | Kotler, P. |
| Title: | Le supermarketing. |
| Journal: | Harvard-L'Expansion
1986 : AUTUMN, 42, p. 18-27 |
| Index terms: | MARKETING INTERNATIONAL TRADE COST EFFECTIVENESS STRATEGIC MANAGEMENT |
| Language: | fre |
| Abstract: |
SCIMA