search query: @author Souder, W. E. / total: 23
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| Author: | Shrivastava, P. Souder, W. E. |
| Title: | The strategic management of technological innovations : a review and a model. |
| Journal: | Journal of Management Studies
1987 : JAN, VOL. 24:1, p. 25-41 |
| Index terms: | STRATEGIC MANAGEMENT NEW PRODUCTS TECHNOLOGICAL INNOVATION ORGANIZATIONAL STRUCTURE BUSINESS ENVIRONMENT MODELS |
| Language: | eng |
| Abstract: | Based on detailed field studies with over 200 new product innovations at 50 American firms,a research model is described,which can guide empirical studies of technological innovation in business organizations. Unlike other approaches,it integrates project organizational and environmental levels of variables. It posits contingencies between these variables and three empirically derived new product development management methods. These contingencies serve as guidelines or rules that managers can use to increase their success rates in managing new product innovations. |
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