search query: @indexterm market research ethics / total: 23
reference: 22 / 23
Author: | Laczniak, G. R. Lusch, R. F. Murphy, P. E. |
Title: | Social marketing: its ethical dimensions. |
Journal: | Journal of Marketing
1979 : SPRING, VOL. 43:2, p. 29-36 |
Index terms: | SOCIAL MARKETING MARKET RESEARCH ETHICS |
Language: | eng |
Abstract: |
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