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| Author: | Kotler, P. Gregor, W. T. Rodgers, W. H. |
| Title: | The marketing audit comes of age. |
| Journal: | Sloan Management Review
1989 : WINTER, VOL. 30:2, p. 49-62 |
| Index terms: | MARKETING AUDITS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA