search query: @indexterm outdoor advertising / total: 23
reference: 19 / 23
| Author: | Kist, H. |
| Title: | Aussenwerbung - Buntes Bild auf Deutschlands Strassen Plakat - Poster - Affiche - Leucht- und Verkehrsmittel-Werbung - Banden-Werbung |
| Journal: | Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.274-281 |
| Index terms: | MARKETING ADVERTISING OUTDOOR ADVERTISING FEDERAL REPUBLIC OF GERMANY |
| Language: | ger |
| Abstract: | The author calls the reader's attention to the fact that walking in the streets of a city in the German Federal Republic one is exposed to the influence of advertisements from several sides. She classifies the different advertisement possibilities and concludes that as a consequence of the foreign advertisement customs Germans are to loosen their restrictions on outdoor advertisement as well. |
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