search query: @indexterm semiology / total: 23
reference: 15 / 23
Author: | Pasquier, M. |
Title: | Semiotique et marketing |
Journal: | Unternehmung
1990 : ,VOL. 44:1, p. 56-66 |
Index terms: | MARKETING COMMUNICATION SEMIOLOGY |
Language: | fre |
Abstract: |
SCIMA