search query: @indexterm semiology / total: 23
reference: 14 / 23
Author: | Kaushik, M. Sen, A. |
Title: | Semiotics and qualitative research |
Journal: | Journal of the Market Research Society
1990 : APR, VOL. 32:2, P. 227-242 |
Index terms: | SEMIOLOGY ADVERTISING BRANDS |
Language: | eng |
Abstract: |
SCIMA