search query: @indexterm outdoor advertising / total: 23
reference: 16 / 23
Author: | King, K.W. |
Title: | The learning and retention of outdoor advertising |
Journal: | Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 47-51 |
Index terms: | OUTDOOR ADVERTISING ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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