search query: @indexterm outdoor advertising / total: 23
reference: 15 / 23
| Author: | King, K.W. |
| Title: | The learning and retention of outdoor advertising |
| Journal: | Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 47-51 |
| Index terms: | OUTDOOR ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA