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| Author: | Carroll, J. D. De Soete, G. DeSarbo, W. S. |
| Title: | Two stochastic multidimensional choice model for marketing research |
| Journal: | Decision Sciences
1990 : SPRING, VOL. 21:2, p.337-356 |
| Index terms: | CONSUMER BEHAVIOUR BRAND LOYALTY |
| Language: | eng |
| Abstract: | Two recently developed probabilistic multidimensional models for analyzing pairwise choice data are introduced, discussed and extended. The first model (Carroll and De Soete-Carroll) is called wandering vector model. The second model is an unfolding analog of the first one and is called wandering ideal point model. A maximum likelihood method is introduced and an application is provided for analyzing consumer choice for 14 brands of analgesics. |
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