search query: @author DeSarbo, W. S. / total: 23
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| Author: | Green, P. E. Desarbo, W. S. |
| Title: | Componential segmentation in the analysis of consumer trade-offs. |
| Journal: | Journal of Marketing
1979 : FALL, VOL. 43:4, p. 83-91 |
| Index terms: | MARKET SEGMENTATION MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA