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| Author: | Boozer, R. W. Wyld, D. C. Grant, J. |
| Title: | Using metaphor to create more effective sales messages. |
| Journal: | Journal of Consumer Marketing
1990 : SPRING, VOL. 8:2, p. 59-67 |
| Index terms: | ADVERTISING EFFECTIVENESS SEMIOLOGY |
| Language: | eng |
| Abstract: |
SCIMA