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| Author: | Kotler, P. |
| Title: | Meeting the marketing challenges of the 1980s. |
| Journal: | International Management
1980 : MAY, VOL. 35:5, p. 43,45-46 |
| Index terms: | EUROPE INNOVATION INTERNATIONAL MARKETING JAPAN MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA