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| Author: | Butler, P. Collins, N. |
| Title: | Payment on delivery: recognising constituency service as political marketing |
| Journal: | European Journal of Marketing
2001 : VOL. 35:9-10, p. 1026-1037 |
| Index terms: | MARKETING POLITICS SERVICE MARKETING |
| Language: | eng |
| Abstract: | The notion that political marketing occurs only during formal campaign periods is discarded in the political marketing literature. Political campaigns, rather than being periodic, are "permanent". Accordingly, the attention of political marketers must increasingly turn to the analysis of how and when politicians serve their communities or constituencies. |
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