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| Author: | Manolis, C. (et al.) |
| Title: | Partial employees and consumers: a postmodern, meta-theoretical perspective for services marketing |
| Journal: | Marketing Theory
2001 : VOL. 1:2, p. 225-243 |
| Index terms: | CONSUMER BEHAVIOUR EMPLOYEES SERVICE MARKETING |
| Language: | eng |
| Abstract: | This analysis aims to highlight the impact of both "partial employees" and "partial consumers" on the service delivery process. Effective service delivery often requires the participation of the customer. Accordingly, the customer may be conceptualized as a partial employee. Further, service employees may "consume" their roles and duties as providers of service. |
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