search query: @indexterm SERVICE MARKETING / total: 230
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| Author: | Rasper, H. |
| Title: | Culture and leadership in market-oriented service organisations |
| Journal: | European Journal of Marketing
2002 : VOL. 36:9-10, p. 1047-1057 |
| Index terms: | MARKET ORIENTATION SERVICE MARKETING LEADERSHIP CORPORATE CULTURE LEARNING ORGANIZATIONS |
| Language: | eng |
| Abstract: | The fields of market orientation and services marketing are still rather new domains of scientific research. It appears that they have quite a few challenging topics in common. This paper combines some of those topics. It focuses on the culture of market-oriented services organisations and the leadership styles that may belong to such a culture. An open culture which is reflected in clarity in marketing goals and a strong drive to be the best (deliver superior value or quality) are the essential features of such a culture. This calls for achievement- oriented leaders who care about people. The paper provides a substantial list of references on this subject. |
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