search query: @indexterm SERVICE MARKETING / total: 230
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| Author: | Harris, L.C. O´Malley L. Patterson, M. |
| Title: | Professional interaction : exploring the concept of attraction |
| Journal: | Marketing Theory
2003 : MAR, VOL. 3:1, p. 9-36 |
| Index terms: | RELATIONSHIP MARKETING SERVICE MARKETING MODELS |
| Language: | eng |
| Abstract: | This paper concerns maintenance of relationships, especially the role of attraction in the process of maintaining relationships. The authors develop a conceptual model which contains suggested relationships between attraction, trust, commitment, interaction and housing/adaptation. The developed model supposes the determinants of attraction as economic, social and resource-based factor. The article deduces implications for further research. |
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