search query: @indexterm SERVICE MARKETING / total: 230
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| Author: | Hashimoto, K. Borders, A.L. |
| Title: | Prexemics and its effect on travelers during the sales contact in hotels |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 18:3, p. 49-61 |
| Index terms: | communication image service service marketing tourism travel |
| Language: | eng |
| Abstract: | This paper investigates the effect of the conversational distances and the image of the salesperson on expected satisfaction levels for a new service. It is shown that social distances are significant in developing relationships with the buyer and the personality of the seller has the most impact at intimate distance levels. However, it remained unclear whether distance affects the expected product satisfaction levels for a new service. |
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