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| Author: | Fletcher, R. |
| Title: | The impact of culture on web site content, design, and structure: an international and a multicultural perspective |
| Journal: | Journal of communication management
2006 : VOL 10:3, p. 259-273 |
| Index terms: | culture communication internet service marketing society international |
| Language: | eng |
| Abstract: | This article stresses the importance of taking different cultures into consideration when designing web sites. A literature review is undertaken into the variables that affect on culture and cross-cultural comparison in terms of likely influence on web sites. The findings indicate that culture is a critical factor in communication and must be taken into consideration if the web site is to be an effective communication tool in a cross-cultural context. |
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