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| Author: | Peterson, R. T. Stratemeyer, A. W. |
| Title: | Implementing futurism in independent hotel and motel service planning: an examination |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:1, p. 31-42 |
| Index terms: | hotel management service marketing tourist industry |
| Language: | eng |
| Abstract: | This article - largely conceptual and partly empirical - presents a discussion of the futurism in independent hotel and motel service planning, and what futurism can potentially contribute to it. A description of futurism, its contributions to service planning, its utilization in the industry, and methods for long-term scenarios are included in the study. The findings of an inquiry made to reveal the extent of the use of this method is also presented. |
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