search query: @indexterm Franchising / total: 231
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| Author: | Falbe, C.M. Dandridge, T.C. |
| Title: | Franchising as a strategic partnership: issues of co-operation and conflict in a global market |
| Journal: | International Small Business Journal
1992 : APR-JUN, VOL. 10:3, p. 40-52 |
| Index terms: | FRANCHISING STRATEGIC PLANNING USA GLOBAL MARKETING |
| Language: | eng |
| Abstract: | Review of franchising in the USA and managing strategic partnership of franchisors and franchisees. Growth of franchising, entrepreneurship and success rate. Organising franchising. Global expansion: co-operation and conflict. Methods of global expansion. 3 types of strategy. A Figure illustrates the study. |
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