search query: @indexterm Franchising / total: 231
reference: 139 / 231
Author: | Eroglu, S. |
Title: | The internationalization process of franchise systems : a conceptual model. |
Journal: | International Marketing Review
1992 : VOL. 9:5, p. 19-30 |
Index terms: | FRANCHISING INTERNATIONALIZATION COST BENEFIT ANALYSIS DECISION MAKING |
Language: | eng |
Abstract: |
SCIMA