search query: @indexterm Franchising / total: 231
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| Author: | Huszagh, S. M. Huszagh, F. W. McIntyre, F. S. |
| Title: | International franchising in the context of competitive strategy and the theory of the firm. |
| Journal: | International Marketing Review
1992 : VOL. 9:5, p. 5-18 |
| Index terms: | FRANCHISING INTERNATIONAL COMPETITION FIRM (THEORY OF) |
| Language: | eng |
| Abstract: |
SCIMA