search query: @indexterm Franchising / total: 231
reference: 133 / 231
| Author: | Schulte, H. J. |
| Title: | Cash mit sportlichem Einsatz: Sportmarketing in den USA. |
| Journal: | Absatzwirtschaft
1993 : DEC, p. 26-29 |
| Index terms: | SPORTS INDUSTRY MARKETING FRANCHISING LICENSING TELEVISION RECEIVERS INDUSTRY USA |
| Language: | ger |
| Abstract: |
SCIMA