search query: @indexterm Experience / total: 231
reference: 165 / 231
| Author: | Li, J. |
| Title: | Experience effects and international expansion strategy of service MNCs in the Asia-Pacific region |
| Journal: | Management International Review
1994 : VOL. 34:3, p. 217-234 |
| Index terms: | EXPERIENCE STRATEGY SERVICE |
| Language: | eng |
| Abstract: | this paper analyzes the international expansion strategies of service multinational corporations (MNCs) in the developing countries of the Asia-Pacific region, using data on 180 large MNCs in ten service industries over the 1980-1986 period. The results of a logistic regression model show that international experience has a significant effect on the international expansion strategies of service MNCs in the Asia-Pacific region. Two factors that may enhance or limit the ability of firms to expand, culture and firm size, are examined. |
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