search query: @indexterm Franchising / total: 231
reference: 105 / 231
Author: | Dant, R.P. Berger, P.D. |
Title: | Modelling cooperative advertising decisions in franchising |
Journal: | Journal of the Operational Research Society
1996 : SEP, VOL. 47:9, p. 1120-1136 |
Index terms: | ADVERTISING FRANCHISING CO-OPERATION |
Language: | eng |
Abstract: |
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