search query: @indexterm Franchising / total: 231
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| Author: | Leibowitz, M. |
| Title: | Franchise margins and the sales-driven franchise value |
| Journal: | Financial Analysts' Journal
1997 : NOV-DEC, VOL. 53:6, p. 43-53 |
| Index terms: | FINANCIAL ANALYSIS FRANCHISING DEALER SPREADS |
| Language: | eng |
| Abstract: | In a global environment, any one company's cost advantage from geographical locale, cheaper labor, or more-efficient production sites can always be replicated, in time, by a sufficiently strong competitor with access to today's free-flowing financial markets. Thus, the ultimate key to a superior margin will be price, not cost. High-value firms will be those that can develop and/or sustain a sales-driven franchise with premium pricing across a range of product markets. |
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