search query: @indexterm Experience / total: 231
reference: 225 / 231
| Author: | Baumgartner, G. Petitgand, J. M. |
| Title: | Les tables d'experience: outil de marketing comme de strategie. |
| Journal: | Direction et Gestion des Entreprises
1981 : MAR-APR, 2, p. 43-59 |
| Index terms: | EXPERIENCE INDUSTRIAL MARKETING PRODUCTION MANAGEMENT |
| Language: | fre |
| Abstract: |
SCIMA