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| Author: | Blair, R. Lafontaine, F. |
| Title: | Will Khan foster or hinder franchising? An economic analysis of maximum resale price maintenance |
| Journal: | Journal of Public Policy and Marketing
1999 : SPRING, VOL. 18:1, p. 25-36 |
| Index terms: | PUBLIC POLICY MARKETING FRANCHISING |
| Language: | eng |
| Abstract: | In this article, the authors consider the economic consequences of State Oil v.Khan (1997) for franchising. After discussing the evolution of antitrust policy regarding maximum resale prices, they examine the economics behind franchisers' desire to impose price ceilings on franchisees. The authors show that the most likely explanations for this practice imply that maximum resale prices enhance consumer welfare. |
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