search query: @indexterm Experience / total: 231
reference: 129 / 231
| Author: | Gardner, M.P. Holbrook, M.B |
| Title: | Illustrating a dynamic model of the mood-updating process in consumer behavior |
| Journal: | Psychology & Marketing
2000 : MAR, VOL. 17:3, p. 165-194 |
| Index terms: | Consumer behaviour Experience Psychology |
| Language: | eng |
| Abstract: | The study explores mood as an affective outcome that reflects the dynamic unfolding of consumer experiences over time. The study proposes a model of the mood-updating process wherein future mood depends on past mood as altered by evaluative judgments that are, in turn, influenced by consumption experiences, by predispositions, and by the previous mood itself. |
SCIMA