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Author:Teegen, H.
Title:Examining strategic and economic development implications of globalising through franchising
Journal:International Business Review
2000 : AUG, VOL. 9:4, p. 497-521
Index terms:Franchising
Internationalization
Economic growth
Language:eng
Abstract:Globalisation, economic liberalisation and advances in communications provide strong incentives for franchising firms to seek access to foreign markets.
SCIMA record nr: 212991
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