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| Author: | Denton, N. Dennis, N. |
| Title: | Airline franchising in Europe: benefits and disbenefits to airlines and consumers |
| Journal: | Journal of Air Transport Management
2000 : OCT, VOL. 6:4, p. 179-190 |
| Index terms: | Air transport Airlines Europe Franchising Consumers Travel |
| Language: | eng |
| Abstract: | This paper examines the practice of airline franchising in Europe since its inauguration by British Airways in 1993 and its subsequent adoption by most of the major carriers, advantages and disadvantages for both franchisor and franchisee airlines, drawing upon evidence from the operation of scheduled air services in Europe. |
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