search query: @indexterm Franchising / total: 231
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| Author: | Kubitschek, C. |
| Title: | Die Erfolgsfaktoren des Franchising: ein Effizienzvergleich mit Filial- und Lizenzsystemen |
| Journal: | Betriebswirtschaft
2001 : NOV-DEC, VOL. 61:6, p. 671-687 |
| Index terms: | Franchising Licensing |
| Language: | ger |
| Abstract: | Based on institutioneconomical approaches, the author throws light on the value drivers of franchising, namely ownership, financing and pay structures and the link between brand and non-patentable know-how. In doing so, the basis of efficiency of this form of organisation and how it differs from the multi-branch and licence systems is explained. |
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