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| Author: | Chakravarti, D. |
| Title: | Auctions: Research Opportunities for Marketing |
| Journal: | Marketing Letters
2002 : VOL. 13:3, p. 281-296 |
| Index terms: | AUCTIONS BIDDING ELECTRONIC COMMERCE EXPERIENCE ECONOMICS |
| Language: | eng |
| Abstract: | Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. The authors of the article provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. The authors of the article then identify areas for future research on auction markets, particularly those of interest to marketers in the new contexts created by the Internet. The paper provides a substantial list of references on this subject. |
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