search query: @indexterm Franchising / total: 231
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| Author: | Combs, J.G. Michael, S.C. Castrogiovanni, G.J. |
| Title: | Franchising: A review and avenues to greater theoretical diversity |
| Journal: | Journal of Management
2004 : VOL. 30:6, p. 907-931 |
| Index terms: | Franchising Research |
| Language: | eng |
| Abstract: | Franchising (hereafter as: f-g.) has attracted the attention of a variety of researchers from different academic backgrounds. This paper draws together this research by juxtaposing the two key theories used to explain f-g., resource scarcity and agency theory, with the empirical findings regarding three key f-g. constructs: franchise initiation, subsequent propensity to franchise, and franchise performance. It is suggested that research emphasis needs to shift toward understanding why firms initiate f-g. and how f-g. impacts different types of organizational performance. |
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