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| Author: | Nicks, G. |
| Title: | Your customers may be closer than you think |
| Journal: | Admap
2005 : VOL. 40:6, p. 22-24 |
| Index terms: | Brands Customer relationship management (CRM) Experience Loyalty |
| Language: | eng |
| Abstract: | The article discusses the importance of CRM for brand building. It shows how collaboration with retailers can build win-win results and how to optimise customer loyalty. |
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