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| Author: | Spinelli, S. |
| Title: | Franchises without borders |
| Journal: | Business Strategy Review
2007 : SPRING, VOL. 18:1, p. 50-52 |
| Index terms: | entrepreneurship franchising management |
| Language: | eng |
| Abstract: | This article takes a fresh look at franchising and finds that franchisers can be entrepreneurs if they know how to manage an alliance relationship. The article asks what is the role of each player when a franchise works best and how should a franchiser and franchisee behave in a dynamic setting? One of the key findings of this article is that a franchise works best when each of the two parties brings a high number of unique skills and competencies. |
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