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| Author: | Doherty, A. M. Alexander, N. |
| Title: | Power and control in international retail franchising |
| Journal: | European Journal of Marketing
2006 : VOL. 40:11-12p. 1292-1316 |
| Index terms: | control systems franchising international trade retailing |
| Language: | eng |
| Abstract: | This research paper examines the methods by which UK-based international fashion franchisers control franchisees and their international franchise business. Major methods by which international retail franchisers exert control over their franchise network were found and they are the franchise contract, support mechanism, franchise partner selection, the franchise relationship and the use of master franchising. |
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