search query: @indexterm franchising / total: 231
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| Author: | Barthelemy, J. |
| Title: | Opportunism, knowledge, and the performance of franchise chains |
| Journal: | Strategic Management Journal
2008 : DEC, VOL. 29:13, p. 1451-1463 |
| Index terms: | agency theory franchising |
| Freeterms: | resource-based view of the firm performance |
| Language: | eng |
| Abstract: | It is shown in this study that the relationship btw. the resources provided to outlet managers and the financial performance of franchise chains is contingent on their governance structure. In particular, opportunism and knowledge considerations appear to prevent chains with a large proportion of franchised outlets from fully leveraging resources, e.g. a valuable brand name. On the other hand, brand name value etc. are not directly related to the proportion of franchised outlets in chains. |
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