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| Author: | Mason, D.S. Duquette, G.H. |
| Title: | Exploring the relationship between local hockey franchises and tourism development |
| Journal: | Tourism Management
2008 : DEC, VOL. 29:6, p. 1157-1165 |
| Index terms: | tourism development sports industry franchising |
| Language: | eng |
| Abstract: | This article explores six Western Canadian communities in order to examine how existing local hockey franchises have been used for tourism development purposes. Themes emerging from interviews with 24 prominent members of the communities are discussed. This study outlines the efforts made by select local business owners and operators. Franchises remain an untapped tourism development opportunity though they are considered integral parts of their local communities that generate significant exposure. This paper offers recommendations to develop more comprehensive, city-initiated development strategies that emphasize the team's importance as a winter activity that celebrates the sport and local culture. |
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