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Author: | Jewell, B. Crotts, J. C. |
Title: | Adding psychological value to heritage tourism experiences revisited |
Journal: | Journal of Travel & Tourism Marketing
2009 : VOL 26:3, p. 244-263 |
Index terms: | motivation tourism experience USA |
Language: | eng |
Abstract: | The paper revisits a subject previously studied by the same authors: the motives of tourists visiting a heritage site (an 18th century plantation) using the Hierarchical Value Map (HVM) model. This time, the authors examine the same issue but with a larger sample. A qualitative study is conducted combining HVM and Associated Pattern techniques. The findings reveal some differences to the results of the previous study, regarding connections between attributes, consequences/benefits and values. The main difference, however, was that "Stop Repeating Mistakes of the Past" was no longer perceived as an end core value. |
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