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| Author: | Brookes, M. Roper, A. |
| Title: | International master franchise agreements: An investigation of control from operational, relational and evolutionary perspectives |
| Journal: | European Journal of Marketing
2011 : VOL. 45:7/8, p. 1253-1276 |
| Index terms: | franchising international organizational control hotel and catering industry Europe |
| Language: | eng |
| Abstract: | Purpose of this paper is to explore the inter-organisational processes used to control international master franchise agreements. The study is based on data from qualitative, in-depth case study in the international hotel industry. The results reveal how the perceptions of franchise members serve to improve or forbid the development of relational norms and how these impact on the prevailing type of control. |
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