search query: @indexterm Franchising / total: 231
reference: 229 / 231
| Author: | Rudolph, H. |
| Title: | Absatzpolitische Aspekte des Franchise-Systems. |
| Journal: | Betriebswirtschaft
1978 : DEC, VOL. 38:4, p. 557-565 |
| Index terms: | DISTRIBUTION FRANCHISING MARKETING NEW PRODUCTS |
| Language: | ger |
| Abstract: |
SCIMA